Flybuys vs Everyday Rewards: Which Is Better in 2026?

Updated March 2026 · Coles & Woolworths loyalty program comparison

If you shop at Coles and Woolworths, you're leaving money on the table if you're not using their loyalty programs. But which one is actually worth more — Coles Flybuys or Woolworths Everyday Rewards? This guide breaks down the earn rates, redemption options, partner benefits, and overall value of each program in 2026.

Quick Comparison

Earn Rates: How Quickly Do You Accumulate Points?

Both programs offer 1 point per $1 spent as the base rate, meaning both take the same amount of grocery spending to reach a $10 voucher (roughly $200 in purchases). However, the real differentiator is bonus points offers, which both programs run weekly via their apps.

Woolworths tends to run more frequent "Boost" offers that give extra points on specific products. Coles runs similar "Flybuys Boost" events. Both programs also offer bonus points for hitting a weekly spend threshold (e.g., spend $100 this week, earn 1,000 bonus points).

Everyday Rewards Member Prices: Woolworths' Advantage

Woolworths Everyday Rewards has a significant edge: member-only pricing. Some products at Woolworths are discounted exclusively for Everyday Rewards members — you see the lower price only if you scan your card. This is on top of the standard half-price specials that everyone gets.

Member prices typically offer 10–30% off selected products each week. For regular Woolworths shoppers, this can add up to meaningful additional savings that Flybuys simply doesn't match in the same way.

Fuel Discounts

Both programs offer fuel discounts at their respective partner service stations:

• Flybuys: 4 cents per litre off at Coles Express (usually when you spend $30+ at Coles)
• Everyday Rewards: 4 cents per litre off at Ampol/EG stations

The value depends on which service station is more convenient for you. If you already fill up at a specific chain, that program wins this category for you personally.

Airline Transfers: Qantas vs Velocity

For frequent flyers, the airline partner is a significant factor:

• Everyday Rewards → Qantas: Transfer at 1,000 Everyday Rewards = 870 Qantas Points (approximately)
• Flybuys → Velocity: Transfer at 1,000 Flybuys = 500 Velocity Points

Everyday Rewards converts to Qantas points at a better rate, and Qantas Frequent Flyer has a larger network of airline partners. If you're a frequent flyer who values point transfers, Everyday Rewards has the edge.

Partner Offers Beyond the Supermarket

Flybuys partners include: Coles Express, Target, Kmart, Liquorland, First Choice Liquor, Officeworks, and selected insurance and financial services.

Everyday Rewards partners include: BIG W, BWS, Ampol/EG, Everyday Market (third-party sellers on the Woolworths platform), and selected insurance products.

If you shop at Target or Kmart regularly, Flybuys has an advantage. BIG W shoppers benefit more from Everyday Rewards.

The Verdict: Use Both

If you must choose one: Everyday Rewards has a slight edge thanks to member pricing and better Qantas point transfers. But the advantage is marginal — the bigger saving is always the half-price specials, not the loyalty points.

Frequently Asked Questions

Can I use both Flybuys and Everyday Rewards?

Yes. Both programs are free to join and there's no restriction on using both. Many savvy shoppers use both cards and shop at whichever store has better half-price deals each week.

How long does it take to earn a $10 voucher?

At the base earn rate of 1 point per $1, you need to spend $200 to earn 2,000 points and receive a $10 voucher — about 0.5% return. Bonus point events can improve this rate significantly.

Do loyalty points stack with half-price specials?

Yes. You earn points on the final (discounted) purchase price when you buy half-price items. Some products also have additional bonus points offers on top of the half-price discount.