Half Price Vitamins & Health Deals at Coles & Woolworths

Updated weekly every Wednesday · March 2026

Vitamins and health supplements are one of the highest-value half-price categories at Coles and Woolworths. Premium brands like Swisse, Blackmores, and Nature's Own regularly go on 50% off special — and given that a single bottle can retail for $30–$60, these half-price events represent some of the biggest dollar savings available in the supermarket. Here's how to never pay full price for vitamins again.

Which Vitamin Brands Go Half Price?

Australian Premium Brands

• Swisse: Ultivite multivitamins, Women's and Men's formulas, liver detox, hair skin nails, probiotics, magnesium, fish oil
• Blackmores: Daily multivitamins, fish oil, vitamin D, vitamin C, Bio C, Pregnancy & Breastfeeding Gold, evening primrose
• Nature's Own: Magnesium, vitamin B, vitamin D, Tumeric, sleep formulas, immunity products
• Cenovis: Budget-friendly multivitamins, C + Zinc, vitamin B12, folate

Specialty and International Brands

• Elevit: Prenatal vitamins (high value when on special — typically $30–$40 at half price from $60–$80)
• Ostelin: Vitamin D supplements, calcium
• Berocca: Effervescent vitamin B & C tablets
• Faulding: General supplement range
• Weber Weber: Various specialty supplements

The Biggest Savings: Swisse and Blackmores at Half Price

Premium vitamins offer the largest absolute dollar savings when they hit half price:

• Swisse Ultivite Women's 60 tablets: $40 full price → $20 at half price
• Swisse Hair Skin Nails 100 tablets: $35 full price → $17.50 at half price
• Blackmores Pregnancy & Breastfeeding Gold 180 capsules: $60 full price → $30 at half price
• Blackmores Fish Oil Omega 400 capsules: $30 full price → $15 at half price

For households that take these supplements regularly, half-price events represent $100–$300 in annual savings per person.

How Often Do Vitamins Go Half Price?

The major vitamin ranges (Swisse, Blackmores, Nature's Own) cycle through half-price specials at Coles and Woolworths roughly every 6–10 weeks. The two stores rarely run the same brand simultaneously — when Coles has Swisse on special, Woolworths might have Blackmores, and vice versa.

This means a patient shopper can almost always find one of the major vitamin brands at half price at one of the two stores at any given time.

Children's and Family Vitamins at Half Price

Children's multivitamins (Swisse Kids, Blackmores Kids, Alive) also go half price regularly. Kids' gummies and chewables ($15–$25 full price) at half price are worth stocking. These typically have 18-month+ shelf lives so bulk buying is practical.

Berocca and Immune Boosters

Berocca Performance and Boost (effervescent tablets) appear in half-price specials regularly. At around $15–$25 per tube at full price, they represent good value at half price, particularly ahead of winter. Similar products: Hydralyte, Nuun, Vitamin C effervescents.

Tips for Buying Vitamins at Half Price

1. Buy enough for 8–10 weeks. Premium vitamins are expensive; buying 2–3 bottles at half price is financially smart.
2. Check expiry dates. Especially on discounted items — ensure you have at least 12 months remaining.
3. Watch both stores. Swisse and Blackmores alternate between Coles and Woolworths specials.
4. The health & beauty aisle has the most variety. Check both the vitamins section and the general health section — some items appear in both.
5. Prenatal vitamins are highest priority. Elevit, Blackmores Pregnancy Gold, and similar products cost $50–$80 full price. Always buy at half price when available.

Frequently Asked Questions

Does Swisse go half price at Coles or Woolworths?

Yes. Swisse is one of the most frequently discounted vitamin brands in Australia. Various Swisse products appear at half price at Coles and Woolworths regularly throughout the year — check both stores each Wednesday.

How often does Blackmores go half price?

Blackmores products appear in half-price specials at both stores several times per year. The full range — multivitamins, fish oil, vitamin D, pregnancy vitamins — rotates through different specials over time.

Are vitamin deals available online at Coles and Woolworths?

Yes. All half-price specials apply to online orders for delivery and Click & Collect.